Brand[AID] is our yearly philanthropic effort to support a local nonprofit. Spanning months, [CP]2 volunteers help select an organization, define their needs, revamp their brand and support their marketing efforts.
Apply for Brand[AID]
Are you part of a local nonprofit looking to refresh your brand? Or do you know a nonprofit whose marketing could use some help?
[CP]2 is looking forward to hosting our fifth Brand[Aid] and helping guide another local nonprofit through a rebrand.
But first, we need a client.
Interested nonprofits are encouraged to apply by answering a few basic questions about your nonprofit’s current branding and marketing. Past applicants are highly encouraged to reapply!
In addition to the application, a short video appeal is strongly encouraged so we can see your enthusiasm and put a face with the name! The top candidates will be interviewed and the chosen nonprofit will be announced a few weeks later.
Click here to view the application as a Google Doc. “Save a Copy” to fill out the app, and email it back to [email protected] by June 18.
Application Form
2021 SCHEDULE
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Mon May 17 |
Brand[Aid] applications open |
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Fri June 18 |
Deadline for nonprofits to apply |
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Mon June 21 – Thurs June 24 |
Interviews |
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Fri June 28 |
Nonprofit selected and announced |
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Early July |
Kick-off meeting with discovery/strategy session. Consultations and work sessions with [CP]2 members begin. |
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Mid-July |
Logo submissions and review |
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Late August or early September |
“The Big Reveal,” when we celebrate the nonprofit’s new identity |
Past Brand[Aid] Events
In 2019, [CP]2 worked with Interfaith Human Services to update its logo, website, messaging, and marketing materials. Interfaith Human Services is a collaborative effort of faith communities whose purpose is to address many unmet social and economic needs for low-income residents.
Other Brand[AID] alumni include Housing Transitions in 2016. Taproot Kitchen in 2017 and Mid-State Literacy Council in 2018.
