Andy Heckathorne, Illustrator for his own company, is one of our newest members. Andy has attended a few events in the past, and has some friends involved in the organization, so he decided it was his turn to join. He currently does a lot of work outside of the area, so he is excited to get to know more local professionals and expand his network. He really hopes to meet the creatives who have done the incredible work he’s noticed around town. He looks forward to the chance of collaborating with other members.
When I asked Andy about his favorite project he mentioned that last year some artwork he did for American Eagle was featured on their building on New Years Eve in the middle of Time Square. Another little fun fact about Andy is that he just bought a Vespa (featured in his photo). He hopes to start a CP biker gang sometime soon! We are excited to welcome Andy into our organization!
Bien Concepcion is a Web Designer/ Developer at Concepcion Design, and also one of CP’s newest members. Bien has been in the Central PA area for about 13 years, but has finally decided to branch out, and believes CP is the best way to help him do so.
A lack of time has always been an issue for him, but once he met Brad Groznik, one of our board members, he realized it was finally time to “break out of his shell.” Bien believes it will be beneficial to surround himself with other creatives, and open the possibility of working with other marketing specialists in the area. He also is looking forward to CP’s annual event, Brandaid, which helps a local nonprofit with their marketing strategy. He states he’s “excited to do something that is such a good cause.”
For some fun, I asked Bien what was something other CPers wouldn’t know about him. He replied that he is a strong believer in exercise, so much that he is a cross fit trainer. He thinks staying in shape helps him do his job more efficiently.
We are so happy to have Bien. Make sure to say hello to him at our next event!
Savannah transferred to the University Park campus as a junior—just as [CP]2 was looking for their second intern. Her major—Advertising/Public Relations, coupled with her minor in Business and the Liberal Arts—was a perfect fit, and the Board invited her join the team.
Savannah says, “I was looking at the advertising and marketing world and thought that an internship with this organization would be a perfect way to find out more about the opportunities. Through helping to plan events—and getting to know the members—I learned a lot.”
During her internship Savannah let the Board know she was also interested in a summer internship with a State College company. Through her contacts with CP2—not to mention her own talents and skill sets—she was hired as an intern with local company Blue Mountain Quality Resources, provider of world-class software and services for Life Sciences companies.
Savannah was so successful as an intern that Blue Mountain hired her as a part-time Associate Marketing Coordinator. And when she graduated, she applied for a position and was hired as their Marketing Coordinator, where she works directly with Marketing Director, Drexel Rothrauff. Her duties now focus on content marketing with responsibilities for blogging, white papers, social media and most recently e-books. She and Drexel also use the latest in marketing automation to plan and execute their campaigns.
Savannah says, “My role at Blue Mountain is really exciting. We have a dynamic and creative planning process and I feel very much part of it.”
She adds, “I probably would not have thought of going in this direction four or five years ago. But my exposure to new things through [CP]2 opened my eyes to the various ways to use my advertising and business skills.
“I really enjoy every day at Blue Mountain. We have a ’Silicon Valley’ environment, meaning we work hard but we definitely have a good time at it. When I decided that I wanted to stay in State College after graduation, this was the perfect opportunity.”
And one final note from Savannah. “I really enjoyed my experience with [CP]2. It enriched my academic studies with real world experience. And I send my best to their new intern, Erin Rogers.”
At our holiday happy hour, we spoke to ClearWater’s Marketing and Communications Manager and new [CP]2 member. Chris is a veteran of newspapers and public relations. His main role at ClearWater is spreading the word about their many initiatives and events, taking what he calls a “story telling” approach.
“This is my first event. I joined [CP]2 to do exactly what I am doing right now. Everyone here has expertise in different areas. It is my job as the Marketing Manager to stay on top of what is new in the marcom industry.”
Chris went on to explain that he has high expectations for [CP]2 to be a means for him to stay up to date with individual specialists on different marketing communications topics. He looks forward to continuing to share his own knowledge and learning from others as well.
ClearWater Conservancy is the foremost land trust and natural resources conservation organization in central PA.
Commitment…accountability…and giving back. These are all part of Mammoth’s mission and vision. And the company does its best to live these words in their business every day.
They also believe in reinvesting in the community—and in their people.
“That is one of the reasons we joined [CP]2. They offer structured learning opportunities, which help lead us to actionable decision making. I also believe in developing and participating in networking opportunities. Connecting with creative, intelligent and successful professionals is important to our company as we grow.”
Dawn is excited about her membership in [CP]2. She has been with Mammoth for two years and says she loves what she does. Coming from an advertising agency, joining [CP]2 opened a variety of doors, helping her to enhance her skills at our monthly events.
“When you’re busy with your job on a day-to-day basis it can be challenge to stay on top of things and keep up with change. It is incredibly valuable to me to be with my peers and attend educational courses and refreshers.”
Dan graduated from Ohio University with a degree in Graphic Design in the college of Fine Arts. He began his career working for an internal design department at OU. After moving to State College, he worked for a couple of great agencies before venturing out on his own. Rowland Creative is a creative agency focused on designing strategic branding solutions in identity, print, and digital.
“I really enjoy the challenge and process that design requires…and have always been drawn to the problem solving aspect of the profession.”
The entrepreneur and business ecosystems are very important to Dan. When deciding to start out on his own, he knew he wanted to create a small agency that could produce great work for clients, using a collaborative approach at a high level.
“Our goal is to elevate our client’s brands to match their ambitions. It’s a challenge we take seriously, but strive to keep fun as well.”
One of the more active members of [CP]2, Dan has recently been appointed the leader of the Membership Committee. His goal is to help our organization build a broad membership that will provide people with the opportunity to make connections with other professionals from different backgrounds.
“My goal for [CP]2 is to find and grow the organization’s membership in an organic way. The local area has a large spectrum of professions which provides a mix of skill sets. This variety is essential for collaboration.”
For Dan, [CP]2 has helped him gain perspective on industry trends, better understand the local creative professional community, and form good relationships with peers. [CP]2 is a community of peers with whom he can brainstorm, work, connect, and chat – all in a low-pressure networking environment.
As an advertising major at Penn State, Curtis was a member of Penn State’s AdClub and Penn State’s AAF competition team. He was also the Graphic Design and Communications Intern for the Center of Sustainability at Penn State. After graduating in 2012, he began working in State College.
Realizing the value of networking and involvement, Curtis became a member of [CP]2. In 2014, the Board asked him to be part of the strategic planning committee for the first ever Bracket Awards and ultimately invited him to join the Board.
When he decided to further his marketing career, he turned to his connections at [CP]2. One member works with Blue Mountain, a local software company with international clientele. Knowing of an opening there, he suggested that Curtis submit his resume. It turned out that his skill set was the perfect fit for the job and Curtis joined the Blue Mountain team.
Curtis is extremely happy at his job at Blue Mountain. Working on the client side at the start of his career, he said he is thrilled with his choice of “going against the grain,” rather than following the common perception that you need to start at an agency. He enjoys the collaborative environment within the marketing department, as well as within the company itself as a whole. With a love for marketing, he feels that Blue Mountain is a perfect fit for him. He now has a fulltime position at a great company that has provided him with an amazing opportunity to ramp up his career. Curtis says he recognizes how much he has gained from being an active member in [CP]2. When referring to his new position, Curtis quipped,
“It definitely 100% wouldn’t have happened if it weren’t for [CP]2 and the connections I made.”
Curtis has taken a lot away from his experience with [CP]2. A wide variety of guest speakers taught him about outside perspectives and all spectrums of the communications field. He has made connections with in the group, community, and marketing industry. Most of all, [CP]2 has provided him a place to establish a reputation for himself.
Carol White, [CP]2 Board member, was recently elected President of the Board of the Daily Collegian. Here is what she has to say about the [CP]2 connections that helped to make this happen.
“Several years ago I was at a [CP]2 (then I99 AD Club) networking event. The Daily Collegian Business Manager was also there and as we were talking she told me about an opening on the Board and recommended that I apply. I did and I was appointed and have served since.
It’s really gratifying to work with this group – and it’s also challenging as the paper faces the same difficulties that all news media are currently facing.
Interestingly, there are two other [CP]2 connections. [CP]2 member, Brad Groznik, connected the Collegian Board with a member of Score to help us write a job description for a new Advertising Manager position. And, Mark Parfitt, also a member, has offered help in a re-branding strategy for the Collegian.”