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John Andrews – Navigate the New Shopper Journey – (Free for Members)
November 15 @ 8:00 am - 10:00 am$20
John Andrews – Prevailing Path
Navigate the New Shopper Journey
Prevailing Path is a shopper media company that partners with forward-thinking brands to win the digital path to purchase.
By setting a baseline and by mapping, optimizing and scaling content for active shoppers, with a keen focus on the middle of the sales funnel, our team identifies a brand’s strongest shopper archetypes.
November 15th, 2017
8:00 AM – Breakfast Event – Nittany Lion Inn