Central Pennsylvania Creative Professionals
Brand[AID] is our yearly philanthropic effort to support a local nonprofit. Spanning months, [CP]2 members work together to select an organization, define their needs and provide the deliverables they need to thrive.

Apply Now for Brand[AID]

Are you part of a local nonprofit looking to refresh your brand? Or do you know a nonprofit whose marketing could use some help?

[CP]2 is looking forward to hosting our second Brand[Aid] in June and helping guide another local nonprofit through a rebrand.

But first, we need a client.

Interested nonprofits are encouraged to apply by answering a few basic questions about your nonprofit’s current branding and marketing. In addition to the application, a short video appeal is strongly encouraged so we can see your enthusiasm and put a face with the name!

While the whole process takes several months of collaboration, Brand[Aid] centers around a massive work session in June, when dozens of us come together for a weekend of brainstorming and designing.

Deadline to apply is April 14. The top candidates will be interviewed and the chosen nonprofit will be announced on May 13 during the Bracket Awards.

To begin the process, download the application. When you’re done, send the completed application and a link to your video to hello@cpsquared.com. Thanks!


  • March 1 – Brand[AID] application posted
  • April 14 – Deadline for nonprofits to apply
  • May 13 – Nonprofit selected and announced at Bracket Awards Gala
  • May / June – Discovery and upfront design work (likely logo and visual identity)
  • June – BrandAID event to brainstorm and begin work on deliverables
  • July to September – Complete deliverables
  • September – “The Big Reveal” where we promote the nonprofit’s new brand

Application Form

About our 2015 EVENT

For our first Brand[AID], we chose Housing Transitions (HT) as our recipient and made a major impact, updating everything from their logo to their website. The highlight was bringing over 30 local marketing, communications and design professionals together for one giant work session. During that day we started work on their website, brochure, event invitations, promotions and lots more. That extended into the next several months where we worked closely with HT to finalize just about their entire suite of MarCom materials.