Central Pennsylvania Creative Professionals
In 2015, [CP]2 hosted our first Brand[AID]. That year we chose Housing Transitions – a wonderful organization that provides housing and supportive services to more than 2,000 Centre County residents.

Our Inaugural Brand[AID]

Housing Transitions’ needs were diverse – everything from a new logo to consistency in messaging to a new website. We started them off with a discovery process followed by a logo design effort where a wide variety of designers submitted concepts. After HT chose a logo, we brought over 30 local marketing, communications and design professionals together for one massive weekend brainstorming and design session. It was an amazing effort that provided not only great ideas, but gave them a jumpstart on their website, brochure, event invitations, promotions and tons more. With help from dozens of [CP]2 members, we provided a wealth of deliverables to HT over the next few months.

As marketers, we were able to offer the help they needed so HT could continue to serve our community. Additionally, everyone involved benefitted from local press coverage that promoted both HT and our fabulous local marketing talent including folks from:

More info on this year’s event on the 2017 Brand[AID] page.

 

New Logo and Tagline