Central Pennsylvania Creative Professionals
Brand[AID] is our yearly philanthropic effort to support a local nonprofit. Spanning months, [CP]2 volunteers help select an organization, define their needs, revamp their brand and support their marketing efforts.

Brand[AID]

Each year, [CP]2 partners with a local nonprofit in need of a brand refresh. While the process takes several months of collaboration, Brand[AID] centers around a massive work session in June, when dozens of volunteer marketing and design professionals come together for a weekend of work.

In 2018, [CP]2 worked with Mid-State Literacy Council to update its logo, website, messaging, marketing materials and fundraising strategy. The nonprofit provides basic literacy, English as a Second Language and family literacy services to adults in Centre and Clearfield Counties.

In 2017, [CP]2 worked with Taproot Kitchen, which integrates young adults with intellectual or developmental disabilities into the community by teaching culinary skills and catering dinners.

For its inaugural year, [CP]2 worked with Housing Transitions, which provides housing and supportive services to more than 2,000 Centre County residents.

How to Apply

Are you part of a local nonprofit looking to refresh your brand? Or do you know a nonprofit whose marketing could use some help?

Past Brand[AID] recipients have benefited from a wide array of services and creative deliverables, the bulk of which is centered around a new brand. It is preferred that you are open to reconsidering your entire organizational brand and willing to work with us on materials that might include:

  • Logo
  • Website
  • Digital Assets (social media and newsletter templates)
  • Business Suite (business cards, stationery)
  • Collateral and Promotional Items (brochures, signage, handouts, etc.)

Interested nonprofits are encouraged to apply when applications open in early March.

Schedule

Our typical schedule goes something like this:

  • Early March – Brand[AID] application open
  • April – Deadline for nonprofits to apply
  • May – Nonprofit selected and announced at Bracket Awards Gala
  • Early June – Discovery and upfront design work
  • Late June – Brand[AID] workday to brainstorm and begin work on deliverables
  • July-September – Complete deliverables
  • September – “The Big Reveal” when we unveil the nonprofit’s refreshed brand

Teamwork During 2018 Workday

Logo Designed for 2017 Client – Taproot Kitchen

Logo Designed for 2015 Client – Housing Transitions

Brainstorming During 2015 Workday