We held our second Bracket Awards gala on May 19, 2016. With over 120 entries across more than 30 categories, it’s safe to say there is a diversity of creative talent in Central PA. It was a juried competition judged by independent out-of-town agency creative directors (this year from Baltimore). Gold and silver awards were presented by our emcee (and fellow creative) Dawn Ziegerer from Bigfoot Country radio. The catered event attracted over 100 marketing, communications and design professionals from creative agencies, businesses and academia.
Each year, we’re blown away by the quality of work. Our 2016 judges noted that many of the winning entries would favorably stand up to big market competitors. To us, that’s a really big deal.
In the end, folks enter their work for all kinds of reasons. Ones we hear the most are:
Whatever the rationale, the Brackets are a great opportunity to show off your work and get a bit recognition in the process.
Comcast Spotlight was our Title Sponsor this year. In addition, we had a variety of Gold and Silver sponsors. The upside for all of them was getting their company in front of just about every creative, marketing and communications professional in the area. Event promotion lasted over 4 months and included featured placement in Brackets Program (which is a keeper), exposure in quite a few emails and prominent placement on our website.